Brand Activation | URBAN OUTFITTERS
A Roadtrip-Inspired Brand Activation by UO
This immersive desert escape brought the UO community together for a sun-soaked retreat in Joshua Tree. The experience kicked off with a curated roadtrip soundtrack and a warm welcome at AutoCamp before heading into the heart of Joshua Tree National Park for a picnic and scenic hike. As the sun dipped low, guests gathered for golden hour cocktails, hands-on denim customization, and an intimate dinner on the terrace. The night closed with acoustic music under the stars and fireside s’mores that kept the good vibes going.
Day two offered a chill start with a coffee cart and cold plunge, followed by custom activations and brunch in the Mojave Dome. From nature-filled moments to creative expression, this UO getaway was the perfect blend of escape, connection, and self-expression.
