Brand Activation | HOKA
New Product Launch in Zion
HOKA's launch of the the Anacapa 2 GTX series was a strategic brand activation and product launch deep the in the iconic red-rock landscape of Utah and Zion National Park. Influencers experienced stunning group dinners by the river, scenic hikes, stargazing by the campfire, and so much more at luxury airstream site, Autocamp Zion. HOKA’s newest update to its growing hiking line was geared up for the ultimate outdoor adventure.
