Brand Activation // Vuori
CLIENT: Vuori
Activation LOCATION: the Ecology Center
Activation PARTICIPANTS: 85
ACTIVATION TYPE: Invest in Happiness Pop Up Community Event
RETREAT GOAL: CONNECT THE LOCAL COMMUNITY TO THE BRAND BY GOING BACK TO ITS ROOTS.
Event Overview
Vuori’s "Investment in Happiness" motto is more than just a product guarantee or tagline, but a philosophy on doing business and how Vuori as a brand cares for its team, the community, and the natural environment around us.
This experience was designed to build authentic relationships and brand recognition within the local community, bringing people together from all walks of life, to share positive, meaningful experiences in beautiful places.
In the beauty of the great outdoors, these experiences will spark discovery, adventure and inspiration by encouraging a more present and engaged way of being together.
what mint did
Design, plan and produce Vuori’s inaugural Invest in Happiness community tour in San Juan Capistrano at the Ecology Center.
This incredible community event was free for 85 members of the local community & Vuori Influencers and included live music, signature cocktails + mocktails, a pop up Vuori shop featuring their newly released Outerwear collection, sound bath and yoga experience, unbelievable open flame, farm to table, 4 course dinner AND a deluxe s’mores bar around the campfire.
The Experience
• Live Local Music
• Signature Seasonal Cocktails + Mocktails
• Exclusive Pop Up Vuori Shopping Experiences Ft. 2023 Outerwear Collection
• Farm Education by the Ecology Center
• Open Flame, 4 Course, Farm to Table Meal by The Ecology Center
• Deluxe S’more’s Bar Around the Campfire
• Curated Vuori Swag Bags
how we brought it to life
• Design, Decor + Rentals
• Event Coordination + Production
• Onsite Staffing
• Guest Transportation
• Vendor Management
• Event Signage and Marketing Materials
The Results
It was an evening of community building, music, great food and authentic connections.
Designed to reignite the roots of the Vuori brand and essence. Focused around the simple yet profound impact of bringing people together to enjoy live music, wellness experiences, nature, good food and great people.
The VENUe: The Ecology Center
The Ecology Center believes everyone should have access to the tools, knowledge, and skills that promote healthy communities in the 21st century. This continues to drive their environmental, experiential and instructional design across their facilities, activations and curricula. They are recognized as educators, connectors and community builders that are leading the charge around the conversation about better, healthy living. It is their contribution to an abundant future.
Their holistic approach integrates the incubation of the next generation of agricultural, culinary, and educational leaders with the creation of a vibrant community resource and gathering place to inspire all.
