BRAND ACTIVATION // ULUM MOAB

CLIENT ULUM Resorts

ACTIVATION LOCATION ULUM Moab

ACTIVATION PARTICIPANTS 25

ACTIVATION TYPE BRAND ACTIVATION + FAM TRIP

ACTIVATION GOAL HIGHLIGHT THE BEAUTY OF THE NEW PROPERTY AND ACTIVATE UNIQUE GROUP GATHERING SPACES FOR FUTURE BOOKINGS

Brand Activation Utah

event overview

A FAM Trip (Familiarization Trip) and property introduction for leading industry partners, event planners, local adventure guides & destination management companies to acquaint them with the newest property in the Under Canvas Collection - ULUM® Moab.

Combining Nature and Luxury ULUM® Moab is located in the heart of Utah’s canyon country where guests can discover a haven where nature’s beauty effortlessly blends with upscale comforts and style. A one-of-a-kind destination that unites the expansive red rock landscape with thoughtfully designed spaces, ULUM® Moab provides an unparalleled outdoor adventure experience like no other.

what mint did

Design, plan and produce a 2-night 3-day retreat for a group of industry planners to experience the newest addition to the Under Canvas collection and launch of their first Resort property ULUM Moab.

This all-inclusive experience included open flame meals by award winning Chef Shon Foster, stunning Southwestern Dinner Under the Stars in an abandoned rancher corral, Pop Up Whiskey Cave Speak Easy, activities in and around Moab including Arches National Park and Canyonlands National Park, a Dark Sky Experience with local Astronomer, morning movement classes overlooking Looking Glass Arch, live music happy hours, desert tea blending workshop and much more.

the results

A successful industry launch of a new luxury adventure resort in Moab, UT. An incredible 3 day retreat that allowed industry partners to understand and experience the ULUM concept while strategically participating in the local adventure and group possibilities for corporate, brand and social groups on and off property.

the experience

• Open Flame Meals by Utah native and Award Winning Chef Shon Foster

• Southwestern Dinner Under the Stars in an Abandoned Rancher Corral on Property

• Pop Up Whiskey Cave Speakeasy

• Arches National Park Adventures

• Canyonlands National Park Adventures

• Red Earth Venue Lunch

• Morning Movement Classes

• Campfire Moments

• Dark Sky Astronomer

• Desert Tea Blending Workshop

how we brought it to life

• Design + Decor

• Event Coordination + Production

• Transportation + Logistics

• Onsite Staffing

• Pre-Arrival Communication

• Event Microsite

• Event Marketing Materials: Welcome Note, Itinerary, On Site Signage

• Curated Gifting & Room Drops

the venue

ULUM Moab

Open Dates: March 28 – October 28, 2024

Surrounded by breathtaking landscapes, just steps away from Looking Glass Arch, ULUM Moab offers upscale accommodations tucked into an expansive, secluded desert setting south of Moab, Utah, with views across Canyonlands National Park. Immerse yourself in the outdoors with world-class exploration
just beyond your tent

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destinations and activations by Mint Collective