BRAND ACTIVATION // Pink by Victoria’s Secret
CLIENT: Pink by Victoria’s Secret
ACtivation type: Influencer Event
Campaign Theme: Main Character Energy in the heart of the city
Campaign Direction: Exploration + self expression
Tagline: Next Chapter Retreat
Event Overview
Multi-day experience in the heart of Austin to launch their Next Chapter rebrand with 65 brand ambassadors.
The experience consisted of exploring the bright and budding city of Austin through activities that would embellish main character energy - graffiti mural painting, guided paddle boarding on ladybird lake, yoga in the park, movement with Kanoa Green, writing workshops, custom massages, curated hospitality, concerts in the city, and exclusive dinners out on the town allowed influencers to connect deeply and embrace their main character!
what mint did
The Mint team was able to support team Pink plan and execute a large scale brand activation and fast-track the planning process, giving them time back to do their day jobs and manage the details that manner most.
From venue research to vendor negotiations, budget management, activation coordination and more, we were able to save the Pink time & money, eliminate stress, and create a cohesive event experience for the attendees.
The Experience
• Exclusive pop up shopping experience
• Yoga & meditation group classes
• Graffiti mural painting activity
• Guided paddle boarding
• Writing workshop
• Custom massages
• Concerts in the city
• Group dinners
• Luxury hospitality suite
how we brought it to life
• Brand activation + experience design
• Photo + video + storytelling
• Event production + execution
• Guided city adventures
• Mental health + wellness activations
• Curated spa treatments
• Luxury hospitality suite design
• Elevated dinners
• Concerts in the twinkling night city
The Results
The Next Chapter Retreat was a platform for brand influencers to showcase their MCE - MAIN CHARACTER ENERGY, connect with like-minded people and experience the brand in a whole new way.
The power behind this type of experiential marketing creates a deep connection, building not just loyalty - but trust and recognition.
