BRAND ACTIVATION // PINK BY VICTORIA'S SECRET

CLIENT PINK BY VICTORIA’S SECRET

ACTIVATION TYPE INFLUENCER EVENT

CAMPAIGN THEME MAIN CHARACTER ENERGY IN THE HEART OF THE CITY

CAMPAIGN DIRECTION EXPLORATION + SELF EXPRESSION

CAMPAIGN VISION PINK BREAKS MOLD AND FORAGES NEW PATH OF DIVERSITY AND INCLUSIVITY

ACTIVATION TAGLINE NEXT CHAPTER RETREAT / MAIN CHARACTER ENERGY

event overview

Multi-day experience in the heart of Austin to launch their Next Chapter rebrand with 65 brand ambassadors.

The experience consisted of exploring the bright and budding city of Austin through activities that would embellish main character energy - graffiti mural painting, guided paddle boarding on ladybird lake, yoga in the park, movement with Kanoa Green, writing workshops, custom massages, curated hospitality, concerts in the city, and exclusive dinners out on the town allowed influencers to connect deeply and embrace their main character!

what mint did

The Mint team was able to support team Pink plan and execute a large scale brand activation and fast-track the planning process, giving them time back to do their day jobs and manage the details that manner most.

From venue research to vendor negotiations, budget management, activation coordination and more, we were able to save the Pink time & money, eliminate stress, and create a cohesive event experience for the attendees.

the results

The Next Chapter Retreat was a platform for brand influencers to showcase their MCE - MAIN CHARACTER ENERGY, connect with like-minded people and experience the brand in a whole new way.

The power behind this type of experiential marketing creates a deep connection, building not just loyalty - but trust and recognition.