BRAND ACTIVATION IN JOSHUA TREE // HIRSCH WHISKEY

CLIENT HIRSCH WHISKEY

CAMPAIGN LOCATION AUTOCAMP JOSHUA TREE

CAMPAIGN STRATEGY THE CRAFT OF EXPLORATION

CAMPAIGN DIRECTION ADVENTURE WITH STYLE

CAMPAIGN VISION HIRSCH IS THE ULTIMATE PREMIUM SPIRIT THAT INSPIRES CONSUMERS TO CHASE THEIR HORIZONS

BRAND TAGLINE THE SPIRIT OF THE JOURNEY

Event Overview

HIRSCH Whiskey created their 2021 campaign to inspire their consumers to

CHASE their HORIZONS. Just as the founder A.H. Hirsch pushed the craft of whiskey into uncharted territories, this campaign invited partner influencers to explore their own horizons, bringing them along for a journey to inspire and experience unique activations that pair HIRSCH with a taste of adventure.

The HIRSCH Whiskey campaign combined craftsmanship, adventure and nature, a Mint Collective’s specialty - and team was ready to bring their vision come to life.

Joshua Tree was the epic setting for this adventure fueled product launch and influencer event and AutoCamp Joshua Tree, a Mint preferred Outdoor Hospitality partner, was home base.

From event production and execution, this three day event included ADVENTURE into Joshua Tree National Park with a vintage EuroSport Land Rover drive experience, LUXURY accommodations in kitted out Airstreams, STUNNING dinners under the stars, PRIVATE pop up Mixology Workshop deep in the park paired with the perfect custom details every step of the way.

What Mint Did

Create a multi-day experience in Joshua Tree, bringing their storyline to life for an influencer campaign and product launch. Vintage Land Rovers brought participants into the desert to adventure through the iconic Joshua Tree landscape, ending at a private cove for a curated Hirsch Whiskey mixology workshop surrounded by towering boulders.

The Results

HIRSCH’s unique brand activation was able to leave a lasting impression with their influencers by interacting with them a personal level while bringing them along for an incredible adventure.

The craft of exploration connected HIRSCH to their consumers in a unique way and gave meaning to why their product exists and how their market identifies with it in their lives. The power behind this type of experiential marketing creates a deep connection, building not just loyalty - but trust and recognition.

At Mint Collective, we create innovative experiences that bring brands to life in unforgettable ways.

The Experience

• Curated Outdoor Whisky Tasting

• Drive Experience

• Joshua Tree Adventure

• Dinner Under the Stars

How We Brought It To Life

• Brand Activation + Experience Design

• Custom Bar Mats, Aprons

• Eurosport Land Rover Decals

• Custom Bar + Product Display

• Photo + Video Production

• Event Production + Execution

• Onsite Staffing

• Curated Outdoor Whisky Tasting

• Drive Experience

• Joshua Tree adventure

• Dinner under the stars

• Event Signage and Marketing Materials

• Vendor Management

• Local Adventure Gifting +Room Drops

• Design, Decor + Rentals

The Venue

AUTOCAMP JOSHUA TREE

Rooted in the timeless American tradition of hitting the road, AutoCamp’s

properties take everything that’s great about sleeping in wilderness and make it even better with impeccable design and luxury comfort.

Mint Collective has worked with AutoCamp from the very beginning and have had the pleasure of helping clients and groups design iconic, nature-centric experiences.

Mint believes access to nature revitalizes the spirit and reinvigorates the mind. It creates remarkable opportunities for fun and authentic interactions, and that is what is so great about the AutoCamp concept.

Unique retreats and offsite gatherings offer a break from the usual environment and routine. It becomes a crucial and revitalizing change of scenery that can help leadership teams, employees and thought leaders (really anyone) rejuvenate and experience a sense of coming back to themselves as people, capable of creativity and active collaboration.

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