BRAND ACTIVATION // CAMP PIXEL BY GOOGLE
CLIENT: GOOGLE PIXEL
CAMPAIGN STRATEGY: THE CRAFT OF INNOVATION + EXPLORATION
CAMPAIGN DIRECTION: CREATIVE EXPRESSION IN NATURE
CAMPAIGN VISION: GOOGLE PIXEL IS THE ULTIMATE PREMIUM PHONE THAT INSPIRES CONSUMERS TO CREATE AND CAPTURE EVERYDAY MOMENTS WITH EASE
ACTIVATION TAGLINE: CAMP PIXEL
Event Overview
Google Pixel created their 2022 campaign to inspire their consumers to easily capture everyday images with their cutting edge technology of the newly released Google Pixel 7 Pro.
Just as Google pushed the technology to uncharted territories, this campaign invited partner influencers to explore their own craft of innovation, bringing them along for a journey to inspire and experience unique activations that pair Google Pixel with a taste of cinematic moments in nature.
what mint did
Created a multi-day glamping experience in the Catskills, bringing their storyline to life for an influencer campaign and product launch.
Participants were welcomed into the lush fall landscape of Upstate New York to explore the beauty of the great outdoors. They spent afternoons venturing through Catskill’s historic countryside, followed by a curated cocktail hour at sunset, and ending with Light Painting workshops under the crisp midnight night sky.
The Google Pixel campaign combined state-of-the-art technology, exploration and nature - Mint Collective’s specialty - and the team was ready to help bring their vision to life.
The Experience
Catskills in Upstate New York was the epic setting for this adventure-fueled product launch and influencer event and AutoCamp Catskills, a Mint preferred Outdoor Hospitality partner, was home base.
From event production and execution, this four day event included exploration into the Catskills with a guided hike through Awosting Falls, archery in the meadow, vintage bike tours along Lake Minnewaska, and a photography walk through the brimming forest.
Wellness was seamlessly infused into our programming via yoga, aromatherapy, tea blending, and mental fitness with groundbreaking author Marc Champagne.
Luxury accommodations in kitted out Airstreams, stunning dinners under the stars, and private pop up light painting activation deep in the mid-night meadow, led for an unforgettable experience paired with the perfect custom details every step of the way.
how we brought it to life
• Design, Decor + Rentals
• Vendor Management
• Swag Bag Curation & Room Drops
• Onsite Staffing
• Group Activities Coordination
• Custom Banners + Signs
• Chic Outdoor Lounge & Tablescapes
• Styling Elements
• Local Gifting
The Results
Google Pixel's unique brand activation was able to leave a lasting impression with their influencers by interacting with them on a personal level while bringing them along for an incredible adventure.
The craft of cutting edge technology paired with memorable moments in nature connected Google Pixel to their consumers in a unique way and gave meaning to why their product exists and how their market identifies with it in their lives.
The power behind this type of experiential marketing creates a deep connection, building not just loyalty - but trust and recognition.
The VENUe: AutoCamp Catskills
Rooted in the timeless American tradition of hitting the road, the AutoCamp collection take everything that’s great about sleeping in wilderness and make it even better with impeccable design.
Explore the neighboring historic towns of Woodstock or Saugerties, hike on the dozens of trails throughout the Catskill Mountains, ski or snowshoe on Hunter Mountain in the winter, or spend time on property in their classic Hudson Valley-style Clubhouse.
