BRAND ACTIVATION // Boursin
CLIENT: Boursin Cheese
Campaign Strategy: Glamp Boursin: A culinary Exploration through Elevated Experience
Campaign VISION: REFLECT THE BOURSIN BRAND AND HIGHLIGHT THE JOY OF EPICUREAN DISCOVERY WITH ITS PRODUCT
Campaign Direction: BACKYARD BBQ MEETS LUXURY GLAMPING
Event Overview
Our process breathes life into experiences to reflect your brand through curated spaces and experiences that guests can escape to and rediscover themselves.
Glamp Boursin was a contest developed to interact with food enthusiasts, create engaging user generated content and recipes, with the chance to win an overnight culinary escape in their own backyard.
With outdoor entertaining becoming widespread, camping and outdoor exploration has seen a rise in popularity. Even with the transition back to normal gathering, outdoor cooking and entertaining remains an interest with 44% of consumers enjoying cooking outdoors and 34% interested in trying new outdoor recipes (Edible Inc).
These trends and factors together, ignited the idea behind Glamp Boursin.
What Mint Did
Bring Glamp Boursin to life through iconic visual storytelling and a-one-of-a-kind experience to promote to media, influencers and consumers.
Glamp Boursin was an interactive contest developed to connect with food enthusiasts around the world, creating and submitting their own inspired Boursin Recipes with the chance to win an overnight Glamping culinary escape in their own backyard. With the target audience on foodies, it was important to curate an experience that focused on epicurean indulgence, the ability to entertain their curiosity to experiment, and moments that were worth sharing to their social circles.
The Experience
/// Glamp Boursin Campaign Launch:
brand activation + experience design
photo + video + storytelling
event production + execution
talent acquisition
recipe development
custom glamp boursin branded elements
How we brought it to life
Chic Outdoor Lounge
Vintage Bar Set Up with a Craft Cocktail Lesson
Stunning Boursin Infused Dinner Under the Stars
Deluxe Campfire and S’mores Car with a S’more Bar
Coffee Bar and Campfire Breakfast
The Results
Boursin’s unique brand activation was able to leave a lasting impression on their consumers by interacting with them on a more personal level. The culinary exploration connects Boursin to their consumers in a unique way and gives meaning to why their product exists and how their market identifies with it in their lives. The power behind experiential marketing focuses on that deep connection that companies should build with their customers in efforts that lead to brand loyalty.
At Mint Collective, we create innovative experiences that bring your brand to life in unforgettable ways, helping you focus on connecting and building those relationships.
