BRAND ACTIVATION // BUGATTI DRIVE EXPERIENCE

CLIENT BUGATTI

ACTIVATION TYPE OWNER'S RALLY & DRIVE EXPERIENCE

ACTIVATION TAGLINE US GRAND TOUR: A REMARKABLE ADVENTURE IN THE AMERICAN WEST

ACTIVATION GOAL BRING OWNERS TOGETHER FOR AN EXPEDITION THROUGH THE SPECTACULAR SCENES OF UTAH AND COLORADO.

PARTICIPANTS 20 BUGATTI HYPER SPORTS CARS + OWNERS

Brand Activation
Brand Activation

event overview

This four-day Bugatti Grand Tour America 2023 took Bugatti enthusiasts on a journey through the breathtaking landscapes of Utah and Colorado, defying unpredictable weather and pushing the limits of automotive craftsmanship.

The multi-stop drive experience included, Helper, Utah, where guests discovered the irresistible beauty of a 1924 Conoco Station. Meticulously restored to its former splendor, the prominent landmark was the setting for a deluxe lunch pit stop. From there, the twenty Bugatti hyper sports cars enjoyed dramatic scenery on their way to ULUM Moab, an outdoor resort nestled amidst 200 acres of unspoiled desert terrain. While the Bugatti’s were refueled and detailed, guests were picked up and driven to a private dinner experience nestled in red rock caves for a one-of-a-kind-evening together.

what mint did

From creating the route to popping up incredible pit stop experiences, Mint was thrilled to support the Bugatti owners experience the vast beauty Utah has to offer while creating memorable dining experience for them to create greater connections within the collector community.

// Route Development

// Rentals, Design & Decor

// On Site Staffing

// Luxury F&B Offerings

// Live Music

// Pop Up Lighting, Heat & Utility

// Bespoke Dining Experiences

Brand Activation
Brand Activation

the results

This adventure packed 2023 Bugatti Owner’s Rally brought car enthusiasts together on an epic drive experience to connect with their cars, the beauty of the open road, and to each other.

Brand Activation
Brand Activation
Brand Activation
Brand Activation

the experience

• Scenic road trip from Utah to Colorado

• Iconic Conoco Station Lunch Pit Stop

• 4 x 4 Experience to Cave Dinner

• Live Music

• Pop Up Dining Experience

• Cave Side Lounge and Speakeasy

• Light Experience

how we brought it to life

• Brand activation + experience design

• Photo + video + storytelling

• Event production + execution

• Design & Rentals

• Onsite Staffing

• One-of-a-kind off road dining experiences

• Vendor Management

• Live Music

• Permitting, location scouting and site visits

Brand Activation

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Brand Activation

OUR CLIENTS

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