BRAND ACTIVATION // Bugatti Drive Experience
CLIENT: Bugatti
ACtivation type: OWNER'S RALLY & DRIVE EXPERIENCE
Activation Tagline: US GRAND TOUR: A REMARKABLE ADVENTURE IN THE AMERICAN WEST
ACTIVATION GOAL: BRING OWNERS TOGETHER FOR AN EXPEDITION THROUGH THE SPECTACULAR SCENES OF UTAH AND COLORADO.
Participants: 20 BUGATTI HYPER SPORTS CARS + OWNERS
Event Overview
This four-day Bugatti Grand Tour America 2023 took Bugatti enthusiasts on a journey through the breathtaking landscapes of Utah and Colorado, defying unpredictable weather and pushing the limits of automotive craftsmanship.
The multi-stop drive experience included, Helper, Utah, where guests discovered the irresistible beauty of a 1924 Conoco Station. Meticulously restored to its former splendor, the prominent landmark was the setting for a deluxe lunch pit stop. From there, the twenty Bugatti hyper sports cars enjoyed dramatic scenery on their way to ULUM Moab, an outdoor resort nestled amidst 200 acres of unspoiled desert terrain. While the Bugatti’s were refueled and detailed, guests were picked up and driven to a private dinner experience nestled in red rock caves for a one-of-a-kind-evening together.
what mint did
From creating the route to popping up incredible pit stop experiences, Mint was thrilled to support the Bugatti owners experience the vast beauty Utah has to offer while creating memorable dining experience for them to create greater connections within the collector community.
Route Development
Rentals, Design & Decor
On Site Staffing
Luxury F&B Offerings
Live Music
Pop Up Lighting, Heat & Utility
Bespoke Dining Experiences
The Experience
• Scenic road trip from Utah to Colorado
• Iconic Conoco Station Lunch Pit Stop
• 4 x 4 Experience to Cave Dinner
• Live Music
• Pop Up Dining Experience
• Cave Side Lounge and Speakeasy
• Light Experience
how we brought it to life
• Brand activation + experience design
• Photo + video + storytelling
• Event production + execution
• Design & Rentals
• Onsite Staffing
• One-of-a-kind off road dining experiences
• Vendor Management
• Live Music
• Permitting, location scouting and site visits
The Results
This adventure packed 2023 Bugatti Owner’s Rally brought car enthusiasts together on an epic drive experience to connect with their cars, the beauty of the open road, and to each other.
