BRAND ACTIVATION // BAREBONES LIVING

CLIENT BAREBONES LIVING

ACTIVATION LOCATION OVERLANDING EXPO WEST

ACTIVATION PARTICIPANTS 350+

ACTIVATION TYPE EXHIBITORS & COMMUNITY HAPPY HOUR

ACTIVATION GOAL BRAND AWARENESS + COMMUNITY CONNECTION

event overview

As always, the Overlanding Expo West was an annual highlight. With over 400+ exhibitors of Overland, Adventure Travel, Outdoor, Camping & Equipment and 175+ specialized classes, slideshows, demos, & activities, it is a weekend we look forward to year after year.

Overland Expo® is the premier overlanding event series in the world—no other event offers the scope of classes taught by the world’s leading experts alongside a professional-level trade show that brings together all the camping and vehicle and motorcycle equipment and services you need to be inspired to embrace (and be prepared) for the great outdoors.

This year we came to support our longtime friends and MINT Brand Partner

Barebones Living host a special Overlanding Expo West Happy Hour for the Exhibitors + Community.

what mint did

Create a Barebones Living Pop Up Lounge utilizing newly launched and fan favorite Barebones items for Overlanding Community to experience first-hand as they sipped a happy hour beverage out of their newly customized Barebones enamel mugs.

Build, curate and staff the Barebones Happy Hour Display + product giveaway for over 1000 community members

Educate and inform on the Barebones Product line including where to find them during the Expo to try out and purchase Barebones gear

Capture valuable content of the Barebones activation including behind the scenes for their brand marketing team + marketing support for future brand events

the results

A constant flow of excited Overlanding community members, eager to learn more about the brand and customize their very own camping mug.

Over 350+outdoor enthusiasts were exposed to the premier outdoor product brand with gear designed to elevate their time in nature. Guests were invited to stop by their booth at the Expo the following day to explore more of the products Barebones offers.

the experience

The Exhibitor & Community Happy Hour included live music, food trucks and our Barebones Living Pop Up Experience. Outdoor enthusiasts were invited to customize their very own camping mug with a variety of stickers and brand merch.

At the pop up tables guests learned more about the brand, it's product offerings and location within the Overlanding Expo.

how we brought it to life

• Barebones Pop Lounge Set Up + Design

• Onsite Staffing

• Brand Product Display + Giveaway Table

• Content Creation

the venue

OVERLANDING EXPO WEST

Located in Flagstaff, AZ Overlanding Expo West is situated perfectly as the gateway to the Grand Canyon and Four Corners region, home to the Navajo and Hopi Nations, and houses some of the most spectacular scenery on the planet.

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