Brand Activation // BArebones
CLIENT: BArebones
Activation LOCATION: Overland Expo West
Activation PARTICIPANTS: 350+
ACTIVATION TYPE: Exhibitors + Community Happy Hour
Activation GOAL: Brand Awareness + community Connection
Event Overview
As always, the Overland Expo West was an annual highlight. With over 400+ exhibitors of Overland, Adventure Travel, Outdoor, Camping & Equipment and 175+ specialized classes, slideshows, demos, & activities, it is a weekend we look forward to year after year.
Overland Expo® is the premier overlanding event series in the world—no other event offers the scope of classes taught by the world’s leading experts alongside a professional-level trade show that brings together all the camping and vehicle and motorcycle equipment and services you need to be inspired to embrace (and be prepared) for the great outdoors.
This year we came to support our longtime friends and MINT Brand Partner Barebones Living host a special Overland Expo West Happy Hour for the Exhibitors + Community.
what mint did
Create a Barebones Living Pop Up Lounge utilizing newly launched and fan favorite Barebones items for the Overland Community to experience first-hand as they sipped a happy hour beverage out of their newly customized Barebones enamel mugs.
Build, curate and staff the Barebones Happy Hour Display + product giveaway for over 1000 community members.
Educate and inform on the Barebones Product line including where to find them during the Expo to try out and purchase Barebones gear.
Capture valuable content of the Barebones activation including behind the scenes for their brand marketing team + marketing support for future brand events.
The Experience
The Exhibitor & Community Happy Hour included live music, food trucks and our Barebones Living Pop Up Experience. Outdoor enthusiasts were invited to customize their very own camping mug with a variety of stickers and brand merch.
At the pop up tables guests learned more about the brand, it's product offerings and location within the Overland Expo.
how we brought it to life
• Barebones Pop Lounge Set Up + Design
• Onsite Staffing
• Brand Product Display + Giveaway Table
• Content Creation
The Results
A constant flow of excited Overland community members, eager to learn more about the brand and customize their very own camping mug.
Over 350+outdoor enthusiasts were exposed to the premier outdoor product brand with gear designed to elevate their time in nature. Guests were invited to stop by their booth at the Expo the following day to explore more of the products Barebones offers.
The VENUe: Overland Expo WEst
Located in Flagstaff, AZ Overland Expo West is situated perfectly as the gateway to the Grand Canyon and Four Corners region, home to the Navajo and Hopi Nations, and houses some of the most spectacular scenery on the planet.
